AI Insights · Timothy · July 2023
Top 5 Film & Television Apps in the UK: Q2 2023 Performance Analysis
Explore the performance of the top 5 film and television apps in the United Kingdom during Q2 2023, with insights on downloads, revenue, and active users.
In the second quarter of 2023, the United Kingdom's top film and television apps showcased a dynamic performance across downloads, revenue, and active users. Here is a detailed look at the key metrics for Disney+, Netflix, Amazon Prime Video, BBC iPlayer, and ITVX.
Disney+
Weekly revenue for Disney+ fluctuated throughout the quarter, starting at approximately $1.3M in late March and peaking at about $1.4M by the end of June. Downloads saw a slight decline mid-quarter, with numbers ranging from around 62K to 83K, ending at 74K in the final week of June. Active users showed a general decline from 3.5M to 3.3M, with a slight uptick towards the end of the quarter.
Netflix
Netflix experienced a relatively stable revenue stream, with weekly figures hovering between $232K and $300K. Downloads varied from around 57K to 74K in the early weeks and rose to 73K by the end of June. Active users remained consistently high, fluctuating from 5.9M to 6.3M, maintaining a steady user base throughout the quarter.
Amazon Prime Video
Amazon Prime Video saw weekly revenue ranging from $135K to $195K, with a notable dip in early June. Downloads were more variable, starting at 56K and seeing a peak of 62K in early April, ending the quarter at 55K. Active users showed a slight decline from 1.6M to 1.5M, indicating stable engagement overall.
BBC iPlayer
BBC iPlayer, which does not generate revenue, had downloads fluctuating between 32K and 51K, ending the quarter on a high note with 45K downloads. Active users saw a peak of 741K in mid-June, indicating a significant rise from the 629K users at the start of the quarter.
ITVX
ITVX's weekly revenue ranged from $166K to $233K, with a noticeable increase in mid-June. Downloads varied from 23K to 53K, with a peak in early June. Active users increased significantly from 166K to 273K by early June, before slightly stabilizing at around 255K towards the end of the quarter.
These insights highlight the dynamic nature of the film and television app market in the UK. For more detailed insights, visit Sensor Tower.
